Negotiation Mastery: Persuasion and Influence for Business Success

The first day will begin with an Introduction & Course Overview, where participants will be introduced to the course objectives, structure, and engage in an ice-breaker activity. Following that, we will dive into the Psychology of Influence, where participants will learn how people make decisions in business contexts. This will be followed by a session on the Key Principles of Persuasion focusing on reciprocity, scarcity, authority, and consistency. After a short break, participants will take part in an Interactive Exercise, applying the persuasion techniques discussed in real-life role-play scenarios.

9:00 AM – 1:00 PM

Day 2 will start with a brief Review of Day 1 and a Q&A session, allowing participants to clarify any concepts. Then, we will explore Understanding Negotiation Styles, helping participants identify their negotiation style—whether competitive, collaborative, or compromising. This will be followed by a discussion on Win-Win Negotiation Techniques, focusing on creating value through integrative bargaining and strategies for expanding the “negotiation pie.” After a break, participants will engage in an Interactive Exercise, where they will negotiate win-win outcomes in various business contexts.

9:00 AM – 1:00 PM

On Day 3, we will begin with a Review of Day 2 and Q&A session. The first session will cover Effective Communication in Negotiations, focusing on mastering verbal and non-verbal communication and the power of active listening. Participants will then learn how to Overcome Objections with Confidence, identifying resistance points and using reframing techniques to shift perspectives. After a break, we will move on to Advanced Negotiation Tactics, where participants will learn about anchoring, framing, and the art of concession-making in negotiations.

9:00 AM – 1:00 PM

Day 4 begins with a Review of Day 3 and a Q&A session. We will then explore The Role of Body Language in Negotiation, helping participants decode non-verbal cues and use posture, gestures, and eye contact to convey confidence. The next session will focus on Negotiating in Business-Specific Contexts, such as sales, HR, and leadership negotiations. After a short break, we will discuss Persuasive Storytelling in Business, where participants will learn how to craft compelling narratives to build emotional connections and inspire action.

9:00 AM – 1:00 PM

The final day will start with a Review of Day 4 and a Q&A session. We will then discuss Ethical Negotiation and Persuasion, focusing on balancing assertiveness with fairness and integrity. After a break, we will go over Case Studies and Final Role-Play, allowing participants to apply the negotiation techniques in real-world scenarios. The course will conclude with a Final Wrap-Up, where participants will reflect on their learnings and develop a personalized negotiation strategy to take forward in their professional lives.