Negotiation Mastery: Persuasion and Influence for Business Success
Location: Online
Dates: 31 March – 4 April 2025
Fee: € 800
Participants will dive into the psychology of influence, learn to identify and adapt to different negotiation styles, and discover how to effectively communicate through verbal and non-verbal means. With a focus on practical application, the course includes role-playing exercises, real-world case studies, and strategies tailored to sales, HR, leadership, and entrepreneurial contexts.
By the end of the program, attendees will leave with the confidence and skills to handle objections, build rapport, and negotiate solutions that benefit all parties involved.
Who is the Coach?
Dr. Montsheng Letsoalo is a social neuroscientist with expertise in business communication and negotiation. With extensive experience in teaching, research, and consulting, Dr. Letsoalo combines psychological insights with practical strategies to help professionals, entrepreneurs, and students enhance their communication and influence in business environments.
Schedule
Day 1: Foundations and Understanding Negotiation
The first day will begin with an Introduction & Course Overview, where participants will be introduced to the course objectives, structure, and engage in an ice-breaker activity. Following that, we will dive into the Psychology of Influence, where participants will learn how people make decisions in business contexts. This will be followed by a session on the Key Principles of Persuasion focusing on reciprocity, scarcity, authority, and consistency. After a short break, participants will take part in an Interactive Exercise, applying the persuasion techniques discussed in real-life role-play scenarios.
Day 2: Negotiation Styles & Win-Win Techniques
9:00 AM – 1:00 PM
Day 2 will start with a brief Review of Day 1 and a Q&A session, allowing participants to clarify any concepts. Then, we will explore Understanding Negotiation Styles, helping participants identify their negotiation style—whether competitive, collaborative, or compromising. This will be followed by a discussion on Win-Win Negotiation Techniques, focusing on creating value through integrative bargaining and strategies for expanding the “negotiation pie.” After a break, participants will engage in an Interactive Exercise, where they will negotiate win-win outcomes in various business contexts.
Day 3: Communication, Objections & Advanced Tactics
9:00 AM – 1:00 PM
On Day 3, we will begin with a Review of Day 2 and Q&A session. The first session will cover Effective Communication in Negotiations, focusing on mastering verbal and non-verbal communication and the power of active listening. Participants will then learn how to Overcome Objections with Confidence, identifying resistance points and using reframing techniques to shift perspectives. After a break, we will move on to Advanced Negotiation Tactics, where participants will learn about anchoring, framing, and the art of concession-making in negotiations.
Day 4: Body Language, Business Contexts & Storytelling
9:00 AM – 1:00 PM
Day 4 begins with a Review of Day 3 and a Q&A session. We will then explore The Role of Body Language in Negotiation, helping participants decode non-verbal cues and use posture, gestures, and eye contact to convey confidence. The next session will focus on Negotiating in Business-Specific Contexts, such as sales, HR, and leadership negotiations. After a short break, we will discuss Persuasive Storytelling in Business, where participants will learn how to craft compelling narratives to build emotional connections and inspire action.
Day 5: Ethical Negotiation & Final Application
9:00 AM – 1:00 PM
The final day will start with a Review of Day 4 and a Q&A session. We will then discuss Ethical Negotiation and Persuasion, focusing on balancing assertiveness with fairness and integrity. After a break, we will go over Case Studies and Final Role-Play, allowing participants to apply the negotiation techniques in real-world scenarios. The course will conclude with a Final Wrap-Up, where participants will reflect on their learnings and develop a personalized negotiation strategy to take forward in their professional lives.
Duration: 5 days/20 hours
Daily Schedule: from 9 am to 1 pm