Natalia F.

Country: The Netherlands
Skills: Project Management Leading end-to-end projects for an E-Commerce website in +20 countries: New website features and landing pages development, Website improvements and optimisations, Roll-out plan for localisation, Global sales campaigns planning (yearly calendar) and management (objectives, KPI’s, creative, content, budget, timeline). Kickstarter project management for new Eyeglasses brand. Management of internal and external resources in different
locations and time zones and management of creative resources (design, video, content writing). Digital Marketing & Content Marketing, Leading digital marketing campaigns on social media, website, blog, display, email direct marketing and influencer marketing. A/B testing of different sales messages and/or designs for banners and CMS Blocks. SEO improvements for websites and blog content (text, images and video). Creation of a manual with guidelines for publishing new pieces of content optimised for Search Engines. YouTube channel development as a long tail SEO strategy for driving traffic from YouTube to websites. Innovation: Creation of new tools to improve the quality of the outcomes including templates for briefs and SEO guidelines for content writing. Facilitating brainstorming sessions. Collecting the data (reports, creative, channels) of all the campaigns of the year (Black Friday, Christmas, etc.) so it can be easily accessed and used for future decision making. New flowchart proposal to facilitate communication between the marketing and customer service departments.
Education: Erasmus University Rotterdam, University of Wales, Universidad Jorge Tadeo Lozano


I am a Digital Project Manager with experience in Digital Marketing, E-commerce, innovation, strategy, team management, and localization. With a creative, result driven and business mindset, I develop campaigns, marketing, and communication strategies from concept to delivery, lead and brief creative teams (content writers, designers, video makers), internal and external stakeholders and deliver assets on time and within budget. I have worked with international teams from Latin America, Europe, and Asia.

Year of Birth: 1992
Languages: English, Spanish, Italian


  • 01/2020 – 03/2020 Innovation Management MOOC
    Erasmus University Rotterdam
    Innovation management concepts and idea generation theories. Innovation strategy and implementation.
  • 01/2013 – 12/2013 M.A. Business Design,
    Domus Academy – University of Wales

    Milan, Italy
    Strategic business development and
    Business innovation through Design methodologies (Design Thinking). Branding, Communication and Marketing strategies.
  • 01/2008 – 12/2011 B.A. Industrial Design
    Universidad Jorge Tadeo Lozano
    Bogotá, Colombia
    Research and new product development. Project management and Innovation. Graphic design and communications.


  • 11/2017 – 01/2019 Global Campaign Manager
    SmartBuyGlasses – Motion Global Limited
    Torino, Italy
    Accountable for 15% revenue growth, leading digital campaigns (Black Friday, christmas, seasonal sales) from concept to delivery across multiple channels including social media, website, blog, display, email. Implementing a global calendar of retail events and campaigns. Creating briefs and overseeing the work of internal and external stakeholders (offices in Turin, Shanghai and Hong Kong) in order to execute campaigns on brand, on time and within budget. Internal innovation implementing of new workflows and campaign development process.
  • 04/2016 – 10/2017 Digital Content Manager
    SmartBuyGlasses – Motion Global Limited
    Torino, Italy
    Global digital content strategy creation and implementation for frontend websites, blogs and social media. Including new website features,
    improvements, SEO analysis. Localisation strategy across english and non-english markets. Managing all the company creative resources, the content production and upload on CMS and KPI’s achievement. Development of three new proprietary Eyewear Brands: Branding, marketing plan, website development, photoshoot coordination and content creation. Long tail SEO Video strategy and YouTube channel development (+1K videos produced, +300K monthly views).
  • 04/2015 – 03/2016 Content Marketing Coordinator
    SmartBuyGlasses – Motion Global Limited
    Torino, Italy
    Contributing to the digital content strategy creation through 90 days plans, project briefs and reports. On-site features development coordination and launch. Improvement strategies for website, blog and video content (SEO, branding implementation, design).
  • 03/2014 – 03/2015 Digital Marketing & Design Specialist
    SmartBuyGlasses – Motion Global Limited
    Torino, Italy
    Building new website features and delivering the specs to IT. Research and create written and visual content (banners) for the SmartBuyGlasses websites, press releases, social media accounts and other key marketing channels. Photo-shoot coordination and styling for updating the website content. Presentation design and business plan proposals for Investors.


  • From € 30 per hour

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