Marketing and Cross-Cultural Communication

The course focuses on Marketing Communication, Cross-Cultural Communication, and Social Anthropology in Business, blending theoretical knowledge with practical applications. Drawing from the research in storytelling techniques, the course emphasizes the power of narratives in connecting businesses with diverse audiences. Learn how to craft compelling marketing campaigns that resonate across cultures, understanding the sociocultural factors that shape consumer behavior.
Through case studies, personal experiences, and interactive sessions, the course guides you in exploring how storytelling can be used to bridge communication gaps, foster brand loyalty, and drive business success in a globalized world.

The course schedule is designed for 40 minutes, twice a week, with sessions running from 10 AM to 11 AM. This structure allows for focused, digestible content delivery while providing ample time to engage with the material and ask questions. Over the course of several weeks, you will explore key concepts in marketing communication, cross-cultural communication, social anthropology, and business, using storytelling techniques to enhance your learning experience.