Ilyes Ben Marzouk
ECOTRADE Project
Early-stage ventures that utilize new knowledge and technologies must carefully allocate their limited resources in order to sustain development and growth. Planning is crucial for these ventures as they navigate critical paths and work towards achieving corporate objectives within the context of their technological evolution (Wang and Guild,1996). From this point of view, I intend to launch a carbon offset platform which is an online platform that enables companies, and individuals to offset their greenhouse gas emissions by purchasing carbon credits (De Cian and Tavoni, 2010). Carbon credits represent a reduction in greenhouse gas emissions and can be generated through a variety of activities, such as investing in renewable energy projects, improving energy efficiency, or protecting forests that absorb carbon dioxide from the atmosphere (World Economic Forum, n.d.). The carbon offset platform could offer a variety of carbon credits for purchase, potentially including those that are certified under recognized standards such as the Gold Standard (Goldstandard.org, 2018). In addition to offering carbon credits for purchase, the carbon offset platform could also provide tools and resources for organizations and individuals to calculate and track their greenhouse gas emissions following the GHG protocol (ghgprotocol.org, n.d.). This could include tools for estimating the carbon footprint of different activities, such as travel or energy use, as well as tools for monitoring and reducing emissions over time.