Business Financial Literacy

Location: Amsterdam & Online
Dates: 4 – 25 September 2025 (Once a week)
Fee: € 1490
Take control of your business finances before they take control of you. Estimates around the world indicate that poor financial management contributes up to 80% of small business failures. Don’t let that be your story. Take control of your finances and your future, starting now.
This course is designed to equip entrepreneurs with the essential financial knowledge and skills needed to make informed decisions. A small selection of the topics: participants will learn how to understand key financial statements, make smart investment decisions, and navigate financial risks. At the end of the course, participants will know how to achieve financial resilience in their company and how to survive economic shocks. For this course, no prior financial background is required.
Who is the Coach?

I am Sjuul, a Dutch academic researcher and teacher with a background and education in finance, economics and entrepreneurship. I am about to complete my PhD degree and would like to share my knowledge on the topic I am an expert in, financial literacy, with everyone. I am passionate about helping anyone who is serious about their personal or business finances to take a step closer to their goals.
Schedule
Start Date: 4th September (in-person session)
Week 1: In-person session on 4th September
Weeks 2–4: Online sessions starting from the following Thursday
Total Sessions: 4
Day 1: Introduction to Business Financial Literacy
- What separates success from failure
- The critical importance of business financial literacy
- Consequences of poor financial literacy
Day 2: Key Principles of Business Financial Literacy
- Financial statements
- Understanding debt
- Understanding risk
Day 3: Financial Decision-Making in Business
- Investment decisions
- Evaluating different types of projects
- Leveraging AI tools
Day 4: Building a Resilient Business
- Short-term and long-term financial goal setting
- Retirement planning
- Master financial resilience