Branding — From Individual to Enterprise

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Location: Amsterdam

Dates: 22 & 23 August 2025

Fee: € 150

This 2-day transformational training helps trainees craft a powerful personal brand that becomes the foundation of a scalable business or public identity. I will take this from self-awareness to strategic visibility, and from visibility to business opportunity, showing how every successful enterprise starts with a magnetic, meaningful personal brand. This training will give them an idea of how personal branding can lead to a journey of successful entrepreneurship and help them achieve their big dreams and quantify the targets, step by step. It is not a common phenomenon of knowing about “branding”, its ifs and buts, dos and don’ts. It is a belief that focusing on an individual goal can transform into a unified business plan. In this training, I will share a roadmap to success and enable trainees to grasp the concept and perform effectively. The core objective is the fulfillment of individual perception into visibility, and at the end of the second day, trainees would have gained enough skills and knowledge of the roadmap and would be able to pitch their business plan and share their brand stories. These are the transformational sessions where trainees would feel confident, psychologically safe, equally heard, listened to, and empowered.

Who is the Coach?

Amber Fatima

I, Ambreen Fatima, am an internationally experienced branding strategist, leadership trainer, and purpose-driven communicator. With a professional background that spans Pakistan, US, China, the UAE, and the Netherlands, I have led impact-focused branding and partnership initiatives across sectors from startups and social enterprises to diplomatic missions. Currently pursuing an Executive MBA in Leading with Purpose at Vrije Universiteit Amsterdam, my vision is to combine strategic thinking with a human-centered approach to leadership. My work focuses on helping individuals and organizations define their identity, build influence, and communicate with clarity in an increasingly value-driven world. Deeply committed to sustainability and inclusion, I believe that leadership today must go beyond profit to inspire trust, collaboration, and long-term impact. Through my training sessions, I empower professionals to transform their personal or organizational brand into a tool for growth, connection, and change.

Schedule

Timing of the Session

Please note: Session times can be adjusted upon request. The final day concludes by 17:00, including certificate distribution.

📅 Day 1
09:30 – 16:30
Session 1: 09:30 – 11:30
Break: 15 minutes
Session 2: 11:45 – 13:45
Break: 15 minutes
Session 3: 14:00 – 16:30

📅 Day 2
09:30 – 17:00
Session 1: 09:30 – 11:30
Break: 15 minutes
Session 2: 11:45 – 13:45
Break: 15 minutes
Session 3: 14:00 – 17:00 (includes certificate distribution)

DAY 1

1. Personal Branding as Your Business Asset

  • Identify your personal “core value” and how it solves real-world problems
  • Understand how founders like Elon Musk, Sara Blakely, or Richard Branson built empires around themselves
  • Learn how personal values, style, and story drive customer trust and loyalty

🧠 Mindset shift: You’re not “just you” — you are the face of a future company

2. Self-Pitching & Authority Positioning

  • Create a clear, concise 1-minute pitch that positions you as a brand, not a job title
  • Learn storytelling techniques to pitch ideas, raise funding, or attract collaborators
  • Use your personal narrative to seed brand identity (mission, vision, vibe)

💡 Your voice becomes your business’s voice

3. LinkedIn & Social Visibility as Brand Capital

  • Optimize your profile not just for jobs but for leadership, partnerships, and clients
  • Turn content into strategy: what to share to attract leads or community
  • Develop your 3-month content engine to keep your brand visible

🔗 People don’t Google businesses anymore — they Google the founder

4. Strategic Network Building

  • Map out your “Brand-to-Business Network” from collaborators to clients
  • Learn how to connect with decision-makers and thought leaders
  • Develop a system to grow influence without being salesy

🤝 Every connection is a future opportunity — if your brand is strong

5. Scaling from Brand to Business

  • Design your first scalable offer (service, product, or cause) based on your expertise
  • Learn how to validate your idea in the market using your personal brand reach
  • Explore how to transition from personal delivery to business systems (e.g., courses, services, media)

📈 Your brand is not the end — it’s the launchpad

You’ll Walk Away With:

  • Your personal brand blueprint & elevator pitch
  • A magnetic LinkedIn profile ready to attract partners and clients
  • A connection map for brand-led business growth
  • A launch framework for your first branded product or service
  • A confident identity that blends you as a person and you as a brand owner

DAY 2: Self Reflection – Activity Based

Reflection – Learning Outcomes from Day 1 – Ask participants to share their learning outcomes from previous day.

1. Storytime

Share stories of famous brand builders. Reflection on:

  • How you developed your brand
  • Mistakes you made
  • The moment someone said: “I follow your work — and it helped me.”

1. Storytime

Share stories of famous brand builders. Reflection on:

  • How you developed your brand
  • Mistakes you made
  • The moment someone said: “I follow your work — and it helped me.”

2. Live Brand Audit (Hot Seat)

Activity based — Pick a few volunteers and review their LinkedIn profiles or personal brands live.

3. Personal Brand Story Exercise

Guide participants to write a 3–5 sentence version of their origin story using a simple framework (Problem – Turning Point – Mission).

4. “Brand You” Vision Board

Provide magazines, paper or markers. Let them visually represent what they want their brand/business to look like in 2–5 years.

5. Connection Circles

In small groups, ask: “What’s one brand or person you want to connect with this year and why?”

6. Brand Role Models Gallery

Ask participants to choose a personal brand they admire (e.g., Rihanna, Melinda Gates, Gary Vee, or a local leader). Discuss what makes them powerful and what lessons apply.

7. Interactive LinkedIn Review Challenge

Break them into pairs or groups. Ask each to review and suggest 3 improvements for their partner’s LinkedIn profile.

8. Elevator Pitch Circle

Let each participant deliver their 1-minute personal brand pitch in a small group. Provide a feedback template or applause moment. Preparation time 15 min.

9. Content Brainstorm Jam

“What I wish I knew when I started…” Write one sample LinkedIn post and post it right away.

10. Brand Value Game

Give each person a list of 30 values (e.g., honesty, creativity, courage). Ask them to pick their top 3 brand values and defend them in pairs.

11. Reflection Wall or Journal Time

Build in quiet time after each section where they answer questions like:

  • What’s one insight I gained?
  • What’s one action I’ll take?
  • How did this change how I see myself?

12. Graduation Circle & Certificate Ceremony

“What changed for you in these 2 days?” Hand them their certificate with music, photos, and celebration.

*Participants will receive a Certificate of Completion signed by the trainer

Takeaway – A complete Brand Launch Toolkit, including your brand profile, pitch, social media plan, and connection strategy.

Apply

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In exchange for being granted the opportunity to participate in The Netherlands Education Group (TNEG) programs, the student, intending to be legally bound, agrees to the following terms and conditions:

ELIGIBILITY AND COMPETENCIES
1. ELIGIBILITY: In order to be eligible to participate in TNEG programs, you must:
a. Have good command of English;
b. Be in good financial standing to pay for the course;
c. Be in good academic standing;
Please note that we do not have any age or geographical limits for the applicants. A person of any age from any country is welcome to apply for the program.
2. REQUIRED COMPETENCIES: In order to participate in TNEG programs, you must demonstrate the following required competencies:
a. Ability to be flexible and adapt to new, unexpected circumstances as they occur. Navigate independently and/or appropriately in a new and /or unfamiliar environment. (Ex: live in a host dorm; use urban/rural public transportation systems).
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d. Ability to respect people living with you as well as your neighbors, if living in an accommodation provided by TNEG. It is not allowed to make any kind of noise after 10pm, included but not limited to speaking on the phone loudly. If participant makes noise after 10 pm, he or she may be asked to leave the accommodation.

COST AND PAYMENTS

1. REGISTRATION FEE POLICY (*depending on the program):
Option 1
1st instalment: You pay 50% of the course fee. Then we send you a visa invitation from the organization that you use to apply for a visa. 2nd instalment: You pay the remaining 50% of the course fee within 5 business days after receiving a visa.
Option 2
1st instalment: You pay 100% of the course fee. Then we send you the following package of documents:
Visa invitation from the organization
The official visa invitation from the Municipality of Amsterdam confirming the invitation and supporting your visa application process
Proof of payment that can be included in your visa application package to confirm your financial sufficiency
The sponsorship letter from us stating that we are covering all your travel expenses during your stay in the Netherlands. 2nd instalment: No

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3. PROGRAM COST AND BILLING: Upon acceptance into the program, if applicable, the TNEG’s communication manager will send you an invoice for the program cost less the deposit. Full payment is due as stated on the invoice. For specific costs, please refer to the applicable program. 4. STUDENT WITHDRAWAL: In order to withdraw from a program, you must notify the communication manager and/or Program Leader(s) in writing. The participant has the right to cancel his/her participation in the program 30 days prior the starting date. In this case, second installment is not required (if it has not been already paid). If the participant cancels participation in less than 30 days, provided that a visa has been obtained (if necessary) and there are no other good reasons for canceling participation, then the participant must pay the full amount for participation in the program (remaining 50% of the payment, if they have not yet been paid) or reimburse all expenses incurred for the organization of the program. The organization, in negotiation with the participant, will determine which option is most appropriate. 5. REFUND POLICY. If a student cancels registration, there is no refund. Deposit is kept on the student’s account within the organization. If a student can’t join the planned course, the student can join any other one in future and the deposit will be successfully transferred. There is no deadline and student can use deposit anytime in future for any of the courses. Deposit transfer is available only between programs and can’t be moved to another person.

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